August 23, 2007

Keeping Kids Safe

Three weeks ago, I introduced readers to the Bulletproof Backpack. This is a real product, designed by Mike Pelonzi and Joe Curran of Boston. You can view the Product Page at MJ Safety Solutions.

I made the joke about Kevlar for Kindergartners. Just a few days later, I read about U.K.-based BladeRunner that has responded to parent requests for improved safety in school uniforms with its unique Kevlar Blazers. Send BladeRunner your child's outfit and they will add a Kevlar lining to it. Real product.

Then Trutex, another uniform supplier in the United Kingdom, showed off its product development team who are working on a way to incorporate GPS in its school uniforms. A safety net for parents, the microchip in the waistband or collar will allow them to monitor their child via a secure website. Schools are in the pro-camp for these devices - the chip's being touted as a tool to reduce truancy. In fact, according to surveys conducted by Trutex, only "children aged over 13 were less enthusiastic, fearing it would mean that their parents could spy on them." The teens can relax for this school year. The product team still has to find a tamper-proof circuit that doesn't break down in the wash. Still real, just not on the market yet. (Insert your own "No Child Left Behind" jokes)

Today, all the talk seems to be about Toddler Taser brought to you by Bulletproof Baby. Metro (U.K) covered the product testing of a stroller yesterday.

Bulletproof Baby is a viral marketing site linked to Shoot 'Em Up, not an actual supplier of protective gear and equipment. Was Metro really fooled? Some of its readers were. From a post at Jack-be-Nimble: "At first I wasn't sure if it was a parody or not and then I realized that it was not."
Really? You weren't tipped off to any satire even though the order desk is located in Iowa?!


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2 comments:

Jack Steiner said...

Really? You weren't tipped off to any satire even though the order desk is located in Iowa?!

Some of us aren't nearly as clever as others.

Biddie said...

LOL. I must admit, I was a bit slack jawed for a moment.
Just one.