April 24, 2007

Endless Imus

After major advertisers pulled out of his popular morning show, Imus in the Morning, MSNBC dropped its simulcast of Don Imus' WFAN show on April 11, 2007. The following day, CBS radio, owner of Sports Radio 66AM, cancelled his show altogether.

Over the next 4 days, the U.S. news was consumed with talk of The Don Imus Firing. Imus had already begun his N.J./N.Y. apology tour, but it was too late.

In the past year, we've heard about Mel Gibson's rant, Michael Richards' tirade, Isaiah Washington's repeated use of the f-word and now Imus.

Still, it seems we haven't learned. Take the case of the NYPD Sergeant who is alleged to have insulted his officers by referring to the three women as "hos", during roll call. The alleged incident is said to have occurred April 15th.

And Pennsylvania's WSBG-FM Morning Man, Gary Smith, who turned Imus' tasteless insult to the Rutgers Women's Basketball Team into the daily Phrase that Pays. The station awarded prizes to 3 listeners on April 12th who called in to claim prizes using the winning phrase.

Today, CBS Radio suspended (without pay) another morning show. WFNY-FM's Dog House on-air personalities J.V. & Elvis, twice aired what was described as "a racially charged prank call". Where was the producer on this one? Hard to believe not even one person on the crew ever said, What could possibly go wrong with this?

At least Mel and Michael went away. Isaiah would, if he ever stopped raising it. But Imus, Imus! It seems I can't escape Imus references.

My fear is that the Imus references will fade and the very next day, Sirius Satellite Radio will announce a show featuring [ta-da] DON IMUS!



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